Presentation on behavioural change in Greece
In June 2016 Maastricht Bereikbaar project leaders Casper Stelling and Lisette Hoeke will give a presentation in Athens about the approach to sustainable behavioural change in mobility during ECOMM (European Congress for Mobility Management.
ECOMM is a three-day event that is organised annually in Europe, this year it falls on 1, 2 and 3 June. Various mobility themes will be discussed, including methods for behavioural change. During the congress, the Maastricht Bereikbaar project leaders will have the opportunity to discuss our approach in detail.
Achieving behavioural change is not easy and takes time. Maastricht Bereikbaar uses a step-by-step method to guide participants in making the switch from the car to smart and sustainable travel alternatives. This 10-step plan provides an effective approach and great results in sustainable behavioural change. In June 2015, Maastricht Bereikbaar won an award for this approach (the Beter Benutten Gedragsaward – Better Utilisation Behaviour Award).